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BrandKind was founded in 2000 to provide our clients with a range of focused, brand consultancy services. Everyone who works here has at least 20 years’ experience spanning commercial and brand management across advertising and media – from both a client and Agency side. It was this that inspired us to develop a new approach to all aspects of brand management and strategy. Experience has taught us that brands are magnets for jargon and complication. Making many aspects of brand strategy impractical to implement and sustain. So we’ve taken a fresh look. We fight tooth and nail to keep things simple. Simplicity is about understanding what you need to know and setting aside what you don’t. Great brands tell a story written around a few compelling ‘truths’. A brand is your greatest asset but unless it’s positioning is simple and clear – it will never deliver it’s true potential. Our priority is to work with you to create real focus and clarity whilst never letting-go of that ‘keep it simple’ ideal. We match your business aspirations to the needs of your customers and consumers. Whatever your brand currently ‘shouts’, it’s what your consumers hear that really matters. That ‘shout’ is for you and us to create. We don’t believe that brands exist as ‘baskets of values’ or as dead definitions on the written page. The appeal of a strong brand is not to an intangible mass market but to real people, one-by-one. We don’t believe in the USP and we don’t believe that brand strength is all about size. Instead we know that brands should be intense and personal. Brands should be and feel alive. We believe that strong brands really understand all their consumers and are able to differentiate between their varied needs. Not just who they are and what they do – but why they do it.

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